SEO for B2B companies, handled by engineers
B2B search is different from consumer search. Buyers research for weeks or months, several people influence the decision, and the keywords that matter often have modest search volume but high commercial value. A page that ranks for the right question in front of the right buyer can be worth more than thousands of unqualified visits.
Our SEO services are built for that reality. Because EvoxSoft is a software engineering company, we treat technical SEO as an engineering problem: we find the root cause, fix it in code, and verify the result. We pair that with content strategy focused on the questions your buyers actually ask.
A straight answer on what SEO can and cannot do
SEO is not a switch. Nobody outside Google controls rankings, so we do not guarantee positions or traffic numbers. What we can do is remove the technical barriers that hold your site back, publish content that deserves to rank, and measure the results honestly. Most B2B sites see early gains from technical fixes, while compounding growth from content typically builds over several months of consistent work.
Technical SEO services
Crawling, indexing and site architecture
We crawl your site with the same tools search engines use as a reference and review what Google Search Console reports about your pages. Common findings include pages blocked from indexing, duplicate content without proper canonicals, redirect chains, orphaned pages and JavaScript-rendered content that crawlers cannot see. Each issue is prioritized by impact and effort.
Core Web Vitals and site speed
Google’s Core Web Vitals measure loading, responsiveness and visual stability. A page is considered “good” when, at the 75th percentile of real visits, Largest Contentful Paint (LCP) is 2.5 seconds or less, Interaction to Next Paint (INP) is 200 milliseconds or less, and Cumulative Layout Shift (CLS) is 0.1 or less. We diagnose issues using field data and lab tools, then fix them: optimizing images and fonts, reducing JavaScript, deferring third-party scripts, and tuning caching and CDN configuration. Faster pages also tend to convert better, which helps every channel, not just search.
Structured data
Schema markup helps search engines understand what a page is about, and it makes some pages eligible for rich results. We implement JSON-LD for your organization, services, articles and FAQs where it genuinely matches the visible content, then validate it so it does not break when the site changes.
B2B content strategy and topic clusters
We research the problems, comparisons and cost questions your buyers search for, then organize them into topic clusters: a pillar page for each core service supported by in-depth articles that link back to it. That structure helps search engines understand your expertise and helps buyers move naturally from an early question to a service page. We also review existing content, since refreshing pages that already earn impressions is often faster than publishing new ones.
On-page, local and migration SEO
On-page work tightens titles, headings, internal links and page structure around a clear search intent. For firms that sell in specific regions, we optimize Google Business Profile listings and location pages. And when you redesign or replatform, we manage redirect mapping and pre- and post-launch crawl comparisons so you do not lose the visibility you have built. If a redesign is on your roadmap, involving SEO alongside our website design team from the start is the simplest way to protect it.
Measurement and conversion rate optimization
Traffic is only useful if it turns into pipeline. We set up Google Search Console, GA4 conversion events and Tag Manager so organic sessions can be tied to form submissions and demo requests. From there we test landing page and form changes to improve conversion rates, and report on leads rather than rankings alone.
Who this is for
Our SEO services fit B2B companies that:
- Have a site built on a modern JavaScript framework and suspect search engines are not seeing all of it.
- Are planning a migration or rebuild, whether with our web and mobile app development team or another.
- Rely on outbound sales and want a steadier inbound channel.
- Have content but are not sure why it does not rank.
For broader questions about your technology roadmap, our IT consulting practice can help decide where SEO fits among other priorities.
Get a clear starting point
The best first step is usually a technical audit: it shows what is holding your site back and what to fix first. Contact us to discuss your site and goals.